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This gas station located in Oakville Ontario with many nearby homes and businesses. It is close to the city centre and major highways, including Highway 403.
The market in this area is very competitive with multiple competing gas stations within 5 KM.
To attract more customers and stand out from the competition, the owner worked with Global Fuels to development a state-of-the-art Esso gas station.
Scope of work:
Site plan approval & permits
Selecting contractors and suppliers
Construction begins
Pumps and Esso signage installed
Pump commissioning and Esso brand approval
Esso Gas Station Development
Global Fuels partnered with the owner to transform vacant land into a thriving Esso gas station, featuring five fuel pumps, a spacious convenience store, a food partner, and a car wash.
The project faced several challenges inherent to gas station developments.
It was important to maintain clear communication between the owner, contractors and Global Fuels. This was achieved by Global Fuels experts assisting in organizing the steps required to complete the project.
The owner needed to make sure customers recognized and accepted the new Esso gas station. This was successfully achieved through Global Fuels’ fleet business outreach, which engaged local businesses to build awareness and drive traffic.
There were other gas stations nearby, so it was important to stay competitive and attract customers. This was achieved by a competitive Supply Agreement from Global Fuels along with customer service for on going support.
We created a plan that focused on efficiency, brand consistency, and market competitiveness.
Our team worked closely with the gas station owner to make sure the project remained on track. We used our expertise in Esso brand standards to create a strong and consistent brand identity for the station.
The gas station was a completely new site including state-of-the-art fuel pumps, canopy, signs, and lighting. This created a better experience for customers.
The owner benefits from of the popular PC Optimum loyalty program to attract and keep loyal customers.
We helped the owner with competitive supply rates that would keep the station competitive with other gas stations in the area.
The development yielded significant positive outcomes for the owner.
Since opening, the gas station has consistently delivered strong monthly fuel volumes and impressive store sales. The Esso brand has attracted a loyal customer base, driven by its fleet card business and PC Optimum program. The owner is pleased with the results and anticipates continued growth and success. Global Fuels remains committed to supporting the owner to ensure ongoing prosperity.
Whether you want to open a new gas station, upgrade your existing one, or change fuel suppliers, we have the experience and the right connections to help you succeed.
Contact Global Fuels to discuss your needs and goals. Our experts can help you understand the rebranding process and create a plan that's right for you.
Still have questions? Reach out to us.
Choosing the right brand is a big decision. Some brands, like Esso and Mobil, are known and trusted across Canada.
Some brands focus on low prices, others on high-quality gas, loyalty programs, and service. Esso and Mobil are known for having high quality gas, strong loyalty programs (PC Optimum), and clean stations.
Building a branded gas station is a smart choice. It can help you attract customers because they already know and trust the brand. Esso and Mobil are strong brands that many people recognize.
If you are looking for a national brand, like Esso, Mobil, or Esso Cardlock, we will assist in obtaining Esso/Mobil Trademark approval and follow the brand rules in the site development.
Most of the major Banks and Lenders in Canada provide financing for gas station development, purchases, or site improvements. Reach out to Global Fuels to learn more about our exclusive financing program with one of the major Canadian Banks.
You can buy or development several variations of gas stations. Some are just for gas, some have a small store, and some have a car wash or an auto repair store.
Both small towns and big cities can be good places to buy a gas station. A small town might have less competition, but a big city might have more customers.
Make sure you're allowed to build a gas station in the location you choose. There are zoning laws that restrict where certain types of businesses can be located.
Make sure the land is big enough for your gas station, the pumps, and a convenience store or other amenities.
You'll need water, electricity, and sewer connections.
Find out if there are any plans for new roads or construction that might affect your gas station.
