President of Global Fuels
David Armstrong is the President of Global Fuels Inc. He founded the company in 2002 and led its growth from a wholesale fuel distributor to a leading distributor of ESSO and Mobil brands in Canada.
In 1993, David led a group of investors in acquiring the assets of Cango Inc. and rebuilt the brand into a successful retail fuel delivery service in Ontario and Quebec.
In 2002, David assembled a team of dedicated fuel industry experts to found Global Fuels. Within four years, Global Fuels had grown to supply hundreds of service stations across Eastern Canada. His hands-on approach to management and extensive expertise in the petroleum industry have been instrumental in the success of Global Fuels and its dealership clients.
Dave entered into a strategic partnership with BG Fuels in 2017 to bring the Mobil brand to Canada. Global Petroleum works in partnership with BG Fuels and Imperial Oil to expand the Mobil brand in Canada. Dave continues to play an active role with BG Fuels.
David holds a Bachelor of Engineering and a Master of Business Administration from McMaster University. He was inducted into the McMaster Alumni Gallery in 2006 in recognition of his achievements.
vice-president
As Vice President, Andrew Armstrong oversees the sales process at Global Fuels Inc. With a strong background in finance, marketing, and customer management, Andrew is focused on driving scalable growth as Global Fuels continues to expand in Canada.
Andrew works closely with the sales team to optimize the retail fuel sales cycle and develop new business. His passion for the industry is reflected in his initiatives to continually generate added value and optimize resources to contribute to dealership success.
Andrew graduated from Queen's University with a Master of Business Administration and the Richard Ivey School of Business.
Controller
Dawn Fanelli joined Global Fuels Inc. in 2022, bringing over 15 years of financial experience to the team. She began her career in public accounting, focusing on owner-managed businesses, and has spent the last eight years in a financial leadership role in the transportation and logistics industry.
Dawn's breadth of experience includes leadership, accounting, finance and process management.
Dawn is a graduate of Sir Wilfred Laurier in Waterloo.
is the strategic advisor to Global Fuels
He works closely with Daniel Poirier, Alexandre Deslongchamps and Michel Tardif to maximize the presence of the Esso and Mobil banners in Quebec, while helping retailers reach the full potential of their business by providing the best customer service.
Christian has over 45 years of experience in the petroleum industry, covering many areas such as distribution, procurement, business management and customer service.
Email Christian : [email protected]
Business Development Manager
Anthony Simanavicius is the Director of Business Development at Global Fuels Inc. He is passionate about helping dealers transition to Global Fuels and deliver exceptional customer service, safety, and global representation of the ESSO and Mobil brands.
Anthony joined Global Fuels in 2013 with 38 years of experience in retail marketing and dealer development. While working at Imperial Oil, he developed expertise in fuel distribution, road transportation, lubricants, and industrial wholesale. He was instrumental in converting company-owned service stations to BW's current supply model.
Anthony actively supports numerous community programs, including Habitat for Humanity, McMaster Children's Hospital, Rebecca's Run for Spinal Muscular Atrophy, the United Way, and Stair Climb for Cancer. He is also known for coaching minor sports teams in the Burlington area for 12 years.
Anthony graduated from Sheridan College with a degree in Marketing and Sales.
Email Anthony : [email protected]
Business Development Manager
Jeff Graham is Director of Business Development at Global Fuels Inc. Since joining the company in 2015, he has managed relationships with 40 locations and secured new accounts through partnership agreements and competitive wins. His expertise has helped dealerships grow their businesses and exceed the standards of the ESSO and Mobil brands.
Prior to joining Global Fuels, Jeff gained 34 years of retail fuel marketing experience at Imperial Oil. He managed the transition of COSS sites to Imperial Oil's current branded distributor model. His outstanding work earned him several sales and leadership awards, including the Commitment to Leadership Award, the National Fleet Award, and the Retail Sales Blitz from 2007 to 2015.
Jeff is passionate about sports, whether as a participant, spectator, or coach. He volunteers with organizations like In From the Cold and the Heart and Stroke Foundation, and sponsors children through ERDO and World Vision.
Jeff graduated from Seneca College with a degree in Business Administration and Marketing.
Email Jeff : [email protected]
Retail Fuel Manager
Anita Tuerk joined the Global Fuels Inc. team in 2019. She has worked in the gas station and convenience store industry for over 30 years, including 10 years as a territory manager at Loblaw. She also participated in the successful transition to the Mobil brand at BG Fuels. Her experience includes ownership of retail fuel and convenience stores, as well as food franchises.
Anita's role at Global Fuels includes adhering to the highest standards of the ESSO and Mobil customer experience program, retail pricing strategy, and front-line support for the dealer network. Anita takes great pride and joy in working transparently and authentically with dealers and retailers to grow their businesses, while ensuring profitability and excellent customer service.
Being part of the fuels industry is a lifelong passion and being part of the Global Fuels team is like being part of a big family.
Email Anita : [email protected]
Business Development Manager
David Genest joined Global Fuels in 2019 with 12 years of experience in fuel marketing and retailing. While at Imperial Oil, he developed expertise in convenience store marketing and management, managing territories across the country, including the Greater Toronto Area, Greater Montreal Area, and Greater Vancouver Area. At Imperial, he also managed the proprietary financial model for Esso gas stations, giving him extensive knowledge of operating both low- and high-complexity retail gasoline sites.
David is the Director of Business Development for Western Canada. He is passionate about supporting dealers in their transition to Global Petroleum and providing exceptional customer service, optimal safety, and global representation of the ESSO and Mobil brands.
David looks forward to enhancing your business opportunity by working closely with third parties like Tim Hortons and leveraging the President's Choice Optimum (PCO) program and Synergy branded fuels associated with the ESSO and Mobil brands.
David graduated from UBC's Sauder School of Business with a major in finance.
Email David : [email protected] | Follow David on LinkedIn
Business Development Manager
Ken Sherring joined Global Fuels in 2021 with 15 years of commercial experience in the fuel marketing and consumer packaged goods sectors. Working with independent dealers, Ken has developed expertise in fuel marketing and convenience store management. He has also worked with service station owners, both on new sites and competitor conversions.
Ken is the Business Development Manager for Alberta. He works closely with dealers to ensure the transition to Global Petroleum and provides exceptional customer service, guidance on station operations, and the implementation of the Esso and Mobil brands.
Ken looks forward to working with you to improve your business performance by delivering leading brands like Esso and Mobil, competitive pricing, and operational excellence as a Business Development Manager.
Ken graduated from Mount Royal University with a major in marketing.
Email Ken : [email protected] | Follow Ken on LinkedIn
Business Development Manager – Atlantic
Jean joined the Global Fuels team in 2023 as Business Development Manager for the Atlantic region.
Jean built, owned, and operated an Esso station himself, so he knows how to meet your needs. He understands the importance of premium branding and excellent customer service.
With over 10 years of experience in business development, notably with the Esso brand, Jean will not only be able to help you grow your business, but also help ensure your future success.
Jean looks forward to working with you in the Atlantic provinces.
Email Ken : [email protected]
Senior Business Development Manager - Atlantic
Steve joined the Global Fuels family in 2022 as Senior Director of Business Development for Atlantic Canada.
Steve brings 21 years of experience in the fuel and retail industry to Global Fuels, including 18 years working directly with the Esso brand. He spearheaded the launch of the Esso Synergy brand, the PC Optimum program and its trade-in program, the rollout of Esso Bulloch retail locations, and Esso/Mobil business fleet card sales in the Atlantic region.
Steve's passion for business development has enabled the smooth adoption of the Esso brand by existing retailers, as well as new entrants to the industry in Atlantic Canada. He works closely with third-party partners, such as various Atlantic liquor companies, Mary Brown's, and Tim Hortons, to help you reach new heights in sales volume. Steve also collaborates with the Halifax Chamber of Commerce to promote the Esso/Mobil brand throughout HRM.
His knowledge and understanding of the Atlantic market will be essential in bringing your ideas to fruition and turning them into a fully operational business. Steve looks forward to working with you to develop and support your business under the Esso/Mobil brand.
Territory Director
Daniel Poirier has been working at Global as a Territory Manager since 2004. He works closely with retailers to maximize their business potential and provide the best possible service to their customers. As an industry veteran, Daniel's expertise will help you transform your gas station and reach new heights!
Email Daniel : [email protected]
Director of Development – Quebec
Alexandre Deslongchamps joined Global in 2024. He has over 10 years of experience in the petroleum industry and retail. His drive, expertise, and business acumen will help you reach your company's full potential under the Esso & Mobil banner. Alexandre is proud of his retailers' success and will support you in all your projects!
General Manager – Quebec
Michel joined Global in 2023 after 33 years at Imperial Esso, in commercial and retail sales. He works closely with Daniel and Alexandre to maximize the presence of the Esso and Mobil banners in Quebec. Michel has extensive experience in the petroleum industry and its various aspects, such as distribution, procurement, business management, loyalty programs, and customer service.
Project Manager
Andrea Landry is a Project Manager at Global Fuels Inc., responsible for all new site implementation and competitive conversion projects, the deployment of equipment and technology initiatives for the Esso and Mobil networks, and the implementation of Esso and Mobil programs.
Andrea started at Global Fuels in 2003 and has held numerous positions within the company.
With extensive industry experience, Andrea maintains strong relationships with contractors across the country. She ensures a smooth site opening for all our dealerships by managing the end-to-end implementation process for new sites.
In addition to his significant contributions to Global Fuels, Andrea is an active member of the Hamilton Down Syndrome Association. Global Fuels is proud to be the presenting sponsor of the annual Hamilton Walk for Down Syndrome.
Andrea holds a degree in psychology from McMaster University and a certificate in accounting from Mohawk College.
Accountant and Customer Liaison Officer
Michele is an accountant and customer liaison officer. At Global Fuels Inc., her responsibilities include managing customer accounts for all fuel deliveries to ensure systems are up to date and deadlines are met on a daily basis.
Global Fuels gas station dealers in Ontario, Quebec, and New Brunswick recognize Michele for her positive and enthusiastic customer service. She excels at working independently and as part of a team, which is evident in her professional and personal accomplishments.
Michele graduated from Bishop's University with a degree in Business Administration and a minor in Marketing.
Sales Associate
Nathan Simanavicius is a Sales Associate for Global Fuels Inc. He works with potential dealers to help them become Global Fuels dealers.
Nathan joined Global Fuels in 2021 as a co-op student and started full-time in 2022. He is committed to growing the dealer network while focusing on providing exceptional customer service to our dealers.
Nathan graduated from Brock University with a degree in Business Communications with a specialization in Sales and Marketing.
Retail Fuel Analyst
Jesse Crozier joined the Global Fuels team in July 2022 with over 22 years of experience in inventory management and customer service. Her previous experience includes transportation dispatch and managing multi-client inventory programs for industrial steel and bulk products for over 100 clients across the country.
Jesse works with our commission-based sites, providing exceptional support and service. Outside of work, Jesse enjoys being a hockey and baseball mom, both in the stands and on the ice.
Deputy Controller
Diana Vasquez is an Assistant Controller at Global Fuels Inc. A Certified Public Accountant, she earned her designation working in the public accounting sector, specializing in taxation. She then worked as a financial controller for a transportation and logistics company before joining Global Fuels in 2023.
Diana graduated from McMaster University with a Bachelor of Commerce and a Graduate Diploma in Professional Accounting.
Sales Director
As Director of Sales, Mike works with our national sales team to drive growth and deliver exceptional customer service. He joined Global Fuels Inc. in 2024 with extensive experience in finance and sales.
Working closely with our dealers and sales team on a daily basis, Mike is committed to fostering strong relationships and identifying new opportunities for expansion.
He holds a commerce degree from McMaster University.